Madama Butterfly Collection selected for the ADI Design Index 2024

Madama Butterfly Collection, emblematic of Glamora’s creative and innovative flair in the world of wallcoverings, has been selected for publication in the ADI Design Index 2024, the volume that gathers the products eligible for the Premio Compasso d’Oro ADI 2026, the most prestigious award recognising the productive and conceptual quality of Italian design.

On 30 October, the exhibition of design products selected for 2024 by the ADI (Association for Industrial Design) Permanent Design Observatory opened at the ADI Design Museum in Milan. Among the 219 selected products is Glamora’s Madama Butterfly Collection, the wallcovering collection inspired by Giacomo Puccini’s eponymous opera and characterised by a perfect balance between compositional freedom and rigorous geometry, between logic and sentiment.

Madama Butterfly Collection consists of five subjects, whose names evoke some of the most poetic verses from Puccini’s opera: Dolci Voli Dell’Amor, Un Bel Dì Vedremo, Al Primo Incontro, Confin Del Mare and Addio Fiorito. By an exciting twist of fate, moreover, from 1887 to 1900 Giacomo Puccini lived in the very building in Milan where the Glamora showroom is now located, and composed some of his most famous operas there, including Tosca, La Bohème and Manon Lescaut.

With Madama Butterfly Collection, Glamora has set out to go beyond the traditional canons of wall decoration thanks to a composition of eclectic materials such as birch sheets, raffia, cork, velvet, linen and viscose, which have been combined according to the company’s distinctive style in a colour palette that is a symphony of natural colours.

The result is an architectural installation that is unique in the world of interiors, an expression of taste, style, creativity and innovation, but also a synthesis of different worlds reflecting the dialogue between two cultures and the inevitable attraction between them. The collection thus becomes a fascinating voyage of discovery of Japanese culture and its reflections in the European world: it conveys a calm and rarefied elegance, evokes the emotions of the meeting between East and West, and between contemporaneity and tradition; at the same time, it enhances different materials and creates unprecedented effects, allowing professionals great compositional and decorative autonomy.