MCZ: The Reflex stove by Michael Geldmacher: the invisible essential. - Press Agency - Ergo Online

MCZ: The Reflex stove by Michael Geldmacher: the invisible essential.

Posted in Ecofriendly, Heating, MCZ on Wednesday, 10 July 2019

Tags: Andrea Brosolo | design | ecofriendly | heating | MCZ | Michael Geldmacher | pellet | stove

Reflex, the new pellet stove designed by Michael Geldmacher for MCZ has a strong emotional impact, which transcends the product itself and involves all those who look at and experience the flame.

To explain the concept behind Reflex, Geldmacher quotes Antoine de Saint-Exupéry. As the French author wrote in “The Little Prince”, ‘it is only with the heart that one can see rightly; what is essential is invisible to the eye.’ Indeed, with Reflex you can’t see the flame directly, but you can feel it and sense its glow, which adds to the atmosphere of the fire. Michael Geldmacher explains: ‘If I think of a fire-lit cave at night, I instantly get a feeling of conviviality, safety and warmth. These are the emotions I intended to convey with Reflex.’

Made entirely of aluminium, Reflex has a door with vertical blades that conceals the firebox and therefore blocks a direct and full view of the fire. What you can sense is the glow of the flame, which is perceived differently according to the viewing angle.

Designer Michael Geldmacher and MCZ Marketing Manager Andrea Brosolo talk about the making of the stove Reflex.