Preview Milan Design Week: Glamora presents Madama Butterfly Collection - Press Agency - Ergo Online

Preview Milan Design Week: Glamora presents Madama Butterfly Collection

Posted in Glamora, Surfaces on Wednesday, 15 March 2023

Tags: design | Glamora | Madama Butterfly Collection | Made in Italy | MDW2023 | Milan Design Week | preview MDW | wallcoverings

On the occasion of the Milan Design Week 2023 Glamora presents Madama Butterfly Collection, the result of a fascinating journey of discovery exploring Japanese culture and its reflections in the European world. A tribute to Giacomo Puccini's opera of the same name, characterised by a perfect balance between compositional freedom and rigorous geometry, between logic and sentiment. The aim is to convey a calm, rarefied elegance by evoking the emotion of an encounter between East and West, between contemporaneity and tradition, as well as between different materials, creating unprecedented effects. The figure of the geisha, Madama Butterfly, is the main character who brings the scene to life. An imaginary silhouette that moves in architectural spaces defined by soft tones and precise rhythms, interrupted by variations in sequence and invigorated by natural stylistic features. In an intense, muffled universe between inside and outside, everything is governed by a precise order and an original harmony, which make this collection timeless.

Madama Butterfly Collection consists of five patterns whose names evoke some of the most poetic verses from Puccini's opera. Each one is made up of a combination of elements in different materials that dialogue with each other thanks to the presence of a thin golden joining line. The result is a wallcovering proposal with predefined dimensions, all three metres in height, but with different widths, allowing professionals great compositional and decorative autonomy.