Made in Italy designed by Bonaldo flies to Beirut - Press Agency - Ergo Online

Made in Italy designed by Bonaldo flies to Beirut

Posted in Furniture, Bonaldo, Projects & Events on Friday, 21 June 2019

Tags: Alberto Bonaldo | Beirut | Bonaldo | event | Furniture Line | Lebanon | Mauro Lipparini | Middle East | new showroom | opening

In line with the expansion and internationalisation strategy which Bonaldo has implemented in the last few years, after opening various showrooms across Europe, the Far East, the United States and other countries in the Middle East, the Italian brand inaugurated its first single-brand showroom in Lebanon on 12th June 2019.

The growing focus on design and Made in Italy excellence have made Lebanon one of the most interesting areas for Italian companies in the Middle East. For more than 20 years, Bonaldo has been present on this market through several points of sale and today, thanks to the inauguration of a new single-brand showroom, it strengthened its presence in one of the most dynamic and appealing areas of the Middle East.

"The opening of Bonaldo's own showroom in Beirut constitutes a major milestone in our company’s growth process; Lebanon is a very promising place for us, and a flourishing market where we can spread our Made in Italy products even further. In a country where elegance and style are ingrained into the local culture, I believe that our presence on site can provide a major contribution to the design culture in Beirut " - states Alberto Bonaldo, Managing Director of Bonaldo.

Located in the heart of the Lebanese capital, in Allenby Street, the new showroom spans a surface area of more than 500 square metres distributed over three floors. In partnership with Furniture Line and based on a project by architect Mauro Lipparini, who also designed the other Bonaldo showrooms across the world, the new single-brand showroom represents the company’s sophisticated identity which, with its Total Look project, offers coordinated solutions to furnish spaces.

A wise use of materials put together the heart and soul of this distinctive showroom: metal with bronze finish, Canaletto walnut-wood, Ceppo di Gré and lightweight concrete lend the setting a notable natural appearance, accentuated by the wall panels that replicate various types of plants. An impressive illuminated staircase runs along the three storeys of the building, adding even more elegance and character to the showroom. Every space is decorated with pieces of furniture designed by Bonaldo in order to convey a genuine brand experience so visitors get to know the Bonaldo universe up close.