Tubes @ ISH - Press Agency - Ergo Online

Tubes @ ISH

Posted in Projects & Events, Heating, Tubes on Wednesday, 06 March 2019

Tags: Astro | design | Elements | Eve | heating | ISH | ISH 2019 | Milano Free-standing | Origami | Plug&Play | Scaletta | Square Bench | Step-by-Step | Tubes

Step-by-Step designed by Alberto Meda and the new Plug&Play collection were the stars of the stand designed by Ludovica+Roberto Palomba for the 2019 edition of ISH.

Tubes Radiatori, a company based in the Venetian region and among the leaders in the production of designer radiators, took part in the 2019 edition of ISH.

“Along with France, Spain and Lebanon, Germany is currently one of the biggest export markets for our brand, but our aim for this year is to grow and expand the brand’s internationalisation process significantly - states Cristiano Crosetta, CEO of Tubes Radiatori. Taking part in ISH, one of the most authoritative events in the industry, which we are attending with a booth that has doubled in size designed by Ludovica+Roberto Palomba and some remarkable new products, is part of our development strategy”.

Some of the star features of the Tubes booth included Step-by-Step, the new Plug&Play collection, along with some iconic products from the Elements collection.

Tubes is famous for having launched Elements in 2004, which truly revolutionised the industry, whereby the radiator became an icon of design with a strong personality, an item to display made with painstaking care for aesthetic details.

Step-by-Step, which is the latest addition to this product line, could also be admired at ISH in the foyer of Hall 4.2 since it is one of the products awarded with the Design Plus powered by ISH, an acknowledgement organised by the German Design Council.

In addition to Step-by-Step, designed by Alberto Meda, the Tubes booth at ISH involved a strong presence of the Plug&Play collection, which marked another significant milestone in the brand’s history in 2018. A new family of products with which Tubes embraced a particular market request and launched a new concept of portable designer heating, an unprecedented ‘personal heat’ concept that is detached from architectural wall application and approaches the human element, which by nature is constantly in motion. The main characteristic of the Plug&Play collection by Tubes is the combination of transportability with high aesthetic and impeccable design. Not requiring installation, Eve, Astro, Origami, Milano Free-standing, Square bench and Scaletta are heating elements offering easy changes in position and intended use. What’s more, in addition to heating, each product can boast a dual function making it possible to use them throughout the year, even in warmer weather (such as to purify air, to separate or to light settings, for instance).