Bonaldo goes China: a new all-Chinese website for the Italian brand
The Italian brand Bonaldo, which recently inaugurated its fourth Chinese showroom in Shanghai, after Beijing, Shenzhen and Hangzhou, has launched a new all-Chinese website (www.bonaldo.cn). The aim is to convey the style of the 100% Made in Italy brand to a country which is increasingly receptive to and interested in Italian design.
Simplicity and clearness are the key words which guided the creation of the new Bonaldo website in Chinese. The sections in which it is divided clearly and directly illustrate the products available on the market, the brand history and its underlying values, the multiple projects which have involved the company on an international scale, and the company's showroom, situated next to Bonaldo's headquarters just outside Padua.
This operation confirms the growing importance of the Chinese market for Bonaldo and the brand's purpose to approach Chinese architects, designers and consumers by breaking down the language barriers. Indeed, China is one of the biggest export destinations for Bonaldo, making up 7% of the total export quota and growing non-stop.
- Print: Print