Comprex: Economic Data
In its second year under new management, Comprex, the well-known Treviso kitchen manufacturer taken over in 2015 by the entrepreneurs Paolo Cesaro from Treviso and Marco Perfili from Frosinone, has ended with a 9% increase in turnover compared to the previous year.
“We’re satisfied with this second year of work, during which we put all our efforts into the total renovation of the company," said Massimo Gramola, the company's General Manager. “Every department has been renovated and rationalised, from the production to the administration, while retaining 62% of the workforce inherited from the previous management. Resources have also been invested in marketing and communication to restore the sparkle and the sap of a historic brand in the world of Italian kitchen manufacturing and the first results are very encouraging.”
The increase in turnover was made up of a 30% surge in Italy and a 3% rise abroad, the latter of great significance to a company with centres of excellence in France and the Netherlands. However, this year Comprex is casting its net beyond the borders of Europe to the US market.
A major factor in this positive result was the strong marketing drive that has given Comprex kitchens great visibility in Italy and certain areas abroad. Indeed, during 2016, the company has either renovated or created from scratch several sales outlets in order to consolidate the brand and enable clients to see for themselves the quality of the product and the great production flexibility.
The 1,000 square metre corporate showroom has also been completely renovated and includes a large room for meetings and trainings.
“The feedback and the numbers are good but there are still many challenges ahead," continued Gramola. “We are working to further raise our level of customer service and the quality of our kitchens, already considered to be very good. The workforce is trained and highly motivated and we're aiming for a further increase in turnover in 2017, estimated at around 15%.”
- Print: Print