YourFire the New Blog by MCZ - Press Agency - Ergo Online

YourFire the New Blog by MCZ

Ajoutée Cuisine, Durabilité environnementale , Chauffage , MCZ, Sergio Leoni vendredi, 15 novembre 2013

Tags: blog | fireplace | heating | J_Corradi | kitchen | MCZ | oven | Red | Sergio Leoni | stove | Sunday | yourFire

The fire “culture” has found its place: yourFire, the new online magazine from MCZ.

We launched it just a few weeks ago. It's unique. It's yourFire, the new online communication tool from the MCZ Group. Halfway between a webzine and a blog, yourFire inspires you with ideas, handy tips and interviews with experts, and it talks to those people who use fire everyday for heating and cooking but also as a way to furnish their homes.

Save on heating bills with pellets or wood. Choose photovoltaic energy and biomass boilers for an eco-compatible energy system you can use 365 days a year. Return a slow rhythm to your kitchen and add the authentic flavour of food cooked on a wood-burning grill or stove. End consumers are refining their demands for “wood-based” products and their way of gathering information is changing as well. They are not just looking for technical data or detailed explanations: they want to hear about real-life experiences, get tips and ideas and to be truly inspired. yourFire, MCZ Group's new online magazine dedicated to the world of fire, intends to meet these kinds of needs. And it wants to do so in an innovative way, by telling stories and by becoming a destination to explore, without having to be an expert. In yourFire, move from interior design to cooking recipes, from in-depth analysis on tax incentives to “tips and tricks” on the kind of pellet you should buy. Everything has been done with a fresh and quick style, both in terms of graphics and language.

yourFire comes from the experience of MCZ Group, a large family that covers designer stoves and fireplaces by MCZ, to products made with artistic ceramic by Sergio Leoni, to barbecues and ovens by Sunday, to wood-fired ranges by J.Corradi and integrated biomass-solar systems by RED. Extensive expertise that encompasses all fire applications and that can only be best-used by interacting and constantly liaising with end users. An interaction that MCZ hopes to enhance with yourFire.