Tubes @ Milan Design Week 2021 - Press Agency - Ergo Online

Tubes @ Milan Design Week 2021

Posted in Bathroom, Contract, Projects & Events, Heating, Tubes on Sunday, 05 September 2021

Tags: design | Fuorisalone 2021 | heating | I Ching | Milan Design Week | MILANO_horizontal | RIFT_reverse | SOHO_electrical | studio MILO | supersalone | Tubes

Tubes presents at the Fuorisalone I Ching, a new product designed by Elisa Ossino. This innovative product is set inside the installation apartment “I’ll Be Your Mirror", an interior design project by Elisa Ossino Studio. Its main characteristics are the radical formal simplification, the strong graphic design and perfection in every detail.

The new Tubes product is also located inside the exhibition "La Casa Fluida" by Elle Decor Italia in Palazzo Bovara, a succession of 11 rooms; visiting it represents an immersive experience. I Ching by Tubes has been chosen for the bathroom: a place of total relaxation, to healthily let go and take care of yourself.

Also at the Fuorisalone, Tubes is present inside the three Arcimboldi theatre dressing rooms signed by Monica Baio Nicola Quadri, Francesco Rota Architettura and Gio Latis Studio, in the context of the project "Vietato l'ingresso": The 17 Arcimboldi theatre dressing rooms have been taken over by 17 Milanese architectural firms and interior design studios with the aim of giving them new life.

Moreover, Tubes participates in the supersalone event with an exhibition wall 12 metres long located in hall 2. The set-up is called "New surreal perspectives” curated by Studio MILO with the collaboration of the English illustrator Charlotte Taylor. The protagonists are MILANO/horizontal, RIFT/reverse and SOHO/electrical, products never exposed before and located in three different settings - contemporary, eclectic and decò - where the Tubes radiators are immersed in metaphysical and rarefied scenographies whose perspective play makes the environments three-dimensional.