Tubes @ Milano Design Week 2022 - Press Agency - Ergo Online

Tubes @ Milano Design Week 2022

Posted in Projects & Events, Heating, Tubes on Tuesday, 07 June 2022

Tags: Brera Design District | design | Fuorisalone | heating | MDW2022 | Milano Design Week | radiators | Salone del Bagno | Tubes

Tubes is taking part in the Salone Internazionale del Bagno with a 240 square-metre booth curated by Ludovica+Roberto Palomba. In addition, in Hall 22, the products that over the years have been awarded by the Compasso d'Oro or the Honorable Mention will be exhibited within "Design in the Bathroom", an exhibition that outlines the path of design in the fundamental home spaces, like the bathroom, through projects selected by the ADI Design Museum.

Tubes will also be present at the Fuorisalone in the Brera Design District. Some of the most iconic and new models from company have been chosen for the interiors of the H+0 gallery apartment, curated by Elisa Ossino and Josephine Akvama Hoffmeyer. The space this year will host the exhibition "INSIDE LOOKING OUT": a selection of works of art that interact with architecture and design elements to transform the 18th century apartment in the heart of Brera into an emotional and sensorial experience.

 The goal of the brand during this edition of the Milan Design Week is to recount the research and analysis path it has undertaken in recent years, achieving a new awareness of its role on the profoundly changed design and interior architecture scene.

The beacon product this June 2022, both at the Salone and the Fuorisalone, is without a doubt I Ching, the latest creation by Tubes. Designed by Elisa Ossino, I Ching is a heated towel rail resulting from a radical simplification of shape. A silhouette, a graphic sign that embodies the most sophisticated technology, and as such a symbol of one of Tubes’s priority values: the pursuit of styling and technological innovation at ultimate levels as a constant approach to product design and industrialisation.

For Tubes, the starring role of the Salone is however to be played by the entire collection, as a whole. Over the course of the last year, the Elements collection was the subject of a new narration thanks to the work of Studio MILO’s artistic direction for the creation of the Design Book, a tool that fully illustrates the original mission of Tubes: to produce heating bodies that ply and improve the personal habitat and the pleasure of living in a space. The photos taken reveal the perception of heat, which is closely related to the human figure, emphasising a conception of design that is increasingly focused on the technological and above all sensory and emotional interaction between people and things.