Glamora adopts the Secret Wardrobes of the Villa of Masterpieces

By supporting a project that intertwines memory, art, and beauty within the setting of the Magnani-Rocca Foundation, Glamora renews its commitment to culture and the territory. Nestled in a lush twelve-hectare park, among monumental trees, exotic plants, and free-roaming peacocks, the Foundation’s headquarters is a 19th-century noble residence located in the Parma countryside.

Glamora enthusiastically embraced the opportunity to participate in this project, recognizing its value as a high expression of visual storytelling and heritage care.

As part of the “Secret Wardrobes” initiative, dedicated to the recovery of the villa’s original wardrobes and some furnishings and memorabilia belonging to the Magnani family, Glamora contributed to giving new life to these alcoves by covering their interiors with its wallcoverings. The wardrobes, true treasure chests of memory, hold clothes, accessories, linens, and personal objects that testify to the family’s daily life and are now visible to the public like the pages of a rediscovered secret diary, telling stories of eras, people, and passions.

Through projects like this one, Glamora concretely commits to enhancing cultural spaces, supporting initiatives that preserve cultural heritage and territorial identity, making them visible and shareable. A way to pay homage not only to the past but to beauty and the correspondences between the various artistic expressions that continue to inspire and enchant.